Saturday, 5 November 2016

Former A-B exec joins sports executive search firm

Former A-B exec joins sports executive search firm

Tony Ponturo, a former top Anheuser-Busch marketing executive and onetime president and CEO of Busch Media Group, is joining Turnkey Sports & Entertainment to launch a new executive coaching practice.

Ponturo joins the firm in the dual role assisting Turkey Search, the company's executive recruiting arm, and its full-service research agency, Turnkey Intelligence, the company said Monday.

Turnkey Search’s new executive coaching practice will target brand, agency, property and media executives and owners, offering training in leadership, managing creative/content driven businesses, developing cultural values and personal brand management.

Ponturo will continue as director of industry relations for the NYU Tisch Sports Institute for Sports Management, Media and Business, where he serves as an adjunct professor, Haddonfield, New Jersey-based Turnkey said.

Ponturo built Busch Media Group into an in-house, full-service marketing and buying agency. At Anheuser-Busch, he managed over $700 million annually in sports, entertainment and media partnerships, Turnkey officials said.

He left Anheuser-Busch in 2009 and started his own company, Ponturo Management Group, to provide consulting managing and investing in media, sports and entertainment. In 2012, he merged with Fran Kirmser to form Kirmser Ponturo Group LLC. 

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